THE DUAL LIVES WE DON’T SEE
At 7 AM, she is in a staff room at a Spintex basic school, grading math tests.
By 7 PM? She’s draped in a rented dress, leaning against a borrowed Range Rover ₵1200 for the night, smiling for a post captioned: “God’s timing is perfect. #Blessed.
But this isn’t vanity—it’s investment.
This story mirrors hundreds of young Ghanaians: The Rentals from East Legon hire services.
Designer clutches borrowed from Osu boutiques or friends and returned before dusk. The Locations; Airbnb rentals …
Why? Brands only partner with ‘luxury’ profiles. My teacher salary funds these shoots, so I get those partnerships. It’s a loop.
THE PRESSURE & THE PURPOSE
This isn’t just all about fame but some fund siblings’ school fees and feed families via brand deals.
Family Pride: My mom shows my posts at church. She doesn’t know the car isn’t mine, but her joy is real.
Many run side gigs such as baking, thrift reselling, and tutoring to afford the aesthetics.
A NOTE ON GRACE
These creators aren’t faking— they’re adapting: The line between aspiration and reality is intentionally blurred worldwide. Behind every #RichKid post? Late nights, loans, and relentless hope.
What if we saw these feeds diffdifferently. Not as deception, but digital entrepreneurship. Not as vanity, but investment in personal branding. Not as “slay queens”, but multidimensional strivers.
Share this grace-filled perspective
1. Rented ≠ Fake: Smart content creators leverage resources strategically.
2. Day Jobs Are Prideful [8am -5:30pm with the night shifts ] Administrative worker/ Teacher/Nurse/Barber/Caterer/Health Officer/ Photographer/ Musician/ Security/ National Service Personnel/IT Officer/Intern …while building a brand? Heroic.
3. Filters Are Tools: Like a photographer’s lens — they set a mood, not a lie.
4. Engagement ≠ Worth: Your value isn’t tied to likes or luxury illusions.
5. Kindness > Comparison: Behind every feed is a human navigating dreams and bills.
Tag someone redefining hustle with heart ❤️
E.A-B Kelzi
