In recent years, the rise of artificial intelligence (AI) has sparked significant debate about its impact across various industries, including photography. While many argue that AI poses challenges to traditional photography, Endurance Igunbor, CEO of Gaze Visuals, believes that creativity will remain unscathed despite these technological advancements.
In an exclusive interview, the ace photographer acknowledged the importance of AI and how it is going to affect the technical aspect of the job (post production) positively without a negative implication on creativity.
He argues that within the realm of photography, AI tools when integrated into post-production workflows, will offer photographers an innovative solutions that will enhance their creative output, because AI-powered tools can analyze vast amounts of data, make intelligent adjustments, and automate routine tasks.
With AI-driven image enhancement applications that improves lighting and color balance to software can categorize and organize vast libraries of images which is an advantage that can’t be overlooked. By utilizing these technologies, photographers can produce polished and professional results more quickly, enabling them to take on more projects and deliver their work to clients in a timely manner.
“We will begin to see a shift such that more natural human technique will become more significant thus preserving authentic moments especially with wedding photography which will help photographers prioritize uniqueness & authenticity”, he stated.
In navigating the challenges and opportunities presented by AI, Ceo of Gaze Visuals encourages photographers to embrace innovation. He believes that adaptability is crucial in the evolving landscape of photography. “Those who can learn to integrate AI into their workflows without compromising their creative vision will thrive,”.
Gaze Visual has been at the forefront of this change calling on creatives to embrace the new change and to equip themselves with the necessary tools needed for this new era.
