Media and entertainment mogul Eric Toscar has been named the new Artist and Repertoire (A&R) manager by Lynx Entertainment. In this role, Toscar will closely collaborate with St. Lennon to shape his musical style and image. This includes advising on song choices, production, and overall artistic direction.
The SHOW WORKING Crooner ,St. Lennon, will greatly benefit from Toscar’s vast experience, ensuring that his craft and style reach the highest standards. With an impressive background and diverse experience in the music and entertainment industry, Toscar’s presence is expected to boost St. Lennon’s career and strengthen Lynx Entertainment’s position as a top player in the Ghanaian music scene.
Eric Toscar’s career in the music industry includes key roles such as Talent Relations Officer at Muse Africa, Hospitality Manager at Afronation Ghana in 2019, and a production member for all five editions of the 3Music Awards. Additionally, he was part of the production team for Salafest 2024 at Abeka Market, which delighted fans with performances from Shatta Wale and other musicians. Toscar is well-known for his involvement in most successful entertainment events in Ghana.
Eric Toscar’s appointment as the A&R manager at Lynx Entertainment marks an exciting chapter for both the label and St. Lennon. His extensive experience and proven track record in the music industry will undoubtedly help in elevating St. Lennon’s career to new heights. This strategic move also reaffirms Lynx Entertainment’s commitment to nurturing talent and maintaining its status as a powerhouse in the Ghanaian music industry.